The Hardship Fund for indigenous and afro descendants groups in Mexico and Central America, featuring Netflix and Ambulante is here, not only to support creators amid COVID-19, but to celebrate stories and creativity, outside of the platform.
For everyone, everywhere. Inspired by this, we want to be able to portray the diversity of the creators and their stories, and unify their voices, in order to celebrate CREATIVITY FROM EVERYWHERE.
A video presenting the Hardship Fund and the real stories, diversity of work and talent selected, celebrating that CREATIVITY is unstoppable, and it’s EVERYWHERE.
We created a “Creativity Manifiesto”, talking about how creativity can be this magical thing that breaks the obstacles, having the ability to help and shape communities and hopefully one day, change the world.
We created a serie of assets explaining how the fund was born, how the committee makes the selection and the search for the beneficiaries.
ART DIRECTION: MARIANA FEIJOO & EVELYN SU
ANIMATION: MARIANA FEIJOO, EVELYN SU & NAVILE OBESO
CONTENT CREATION & COPY: NAVILLE OBESO
